As a busy blogger it can be so hard to know what to focus on to grow your blog.
You want more traffic so you can earn more from your blog, but the traffic isn’t picking up as you hoped
But while social media might be incredibly powerful, it’s still only going to be as good as the strategy you have in place and if you haven’t first established yourself as a credible authority then you’ll find that everything you do falls on deaf ears.
To improve your effectiveness then, you should make this one of your biggest focusses.
Here are ten ways to build that credibility…
Create a blog
Then fill it with well-researched, in-depth and informative posts and share them on social media. This is content marketing 101 and one of the best ways to establish trust and authority. Even if you base yourself on Facebook or maybe you’re a big Instagrammer, having a blog means you have a home base that you are in control of.
Build followers
Unfortunately, if you have a social media account with 14 followers, you will have a hard time convincing people to put stock in what you say. Of course, it shouldn’t necessarily matter but it does. People see this as an indicator of your authority – so get to work growing that number. People value and trust social proof and so seeing larger follower numbers psychologically makes someone think that person is worth following.
Be personal
People like to know that there’s a real human being behind a social media account which can help to build trust and therefore credibility. Every now and then posting a personal image will help to build that connection with your fans. Automation is fine and totally recommended, but make sure you put some personal interaction in your strategy somewhere.
But not too personal…
That said, a drunken rant or a Tweet about your personal life can also seriously undermine your respectability. You might think it’s amusing/poignant, but your business account is not the place for that kind of content.
Branding
Your social media pages should have strong branding that utilises great quality images and well-written information. Make sure that everything says ‘quality’.
Spelling
Does a misspelling necessarily mean that your interesting fact isn’t true or shouldn’t be listened to? It shouldn’t do really, but to a large portion of your audience, it does.
Post regularly
If you go days, weeks or months on end without posting then your social media will look like a ghost town which suggests it’s not a professional account. So focus on creating consistent content,
Network
One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account then this will help you greatly. Again it goes back to that social proof.
Participate
Communities on social media give you a chance to answer questions and demonstrate that you know your stuff. You should consider this almost as an opportunity to ‘advertise’ your expertise and know-how.
Deliver quality
Most importantly: make sure that all your posts are interesting/entertaining and that you are consistently delivering quality and value.
Do you have any tips for improving your social media credibility? I’d love to hear them.
If you want to improve your blog’s visibility and drive more traffic then why not check out my free challenge Let’s Get Visible (which over 400 bloggers have already done).
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