Long gone are the times when Instagram was a platform for teenagers to publish images with pseudo-vintage filters. Businesses, especially small and creative companies, should definitely take Instagram into consideration when deciding where to spend their time and effort online.
The newly emerged Instagram is more sophisticated, which gears it perfectly toward businesses. Its quick, fun nature is highly visual and artistic. And the quality of content uploaded to the platform is only increasing.
Instagram’s demographics are expanding, too. Currently, 30- to 49-year-olds make up 28 percent of the platform’s user base. Another 11 percent of users fall in the 50 to 64 cohort.
The service caters to each of these age groups in a different way. Its unpolished, disappearing photos and videos appeal to teenagers and young adults. At the other end of the spectrum, exquisite content and product placement resonate with older users who typically have more discretionary income. Instagram makes them want to get out their wallets and buy up all of it.
If those aspects weren’t compelling enough to sway the user base, Instagram combines the comedy of Vine with Pinterest-worthy aesthetics and the immediacy of Periscope.
A close to an exponential growth of the network (and being owned by Facebook) makes Instagram a perfect social media platform to get your creative business discovered. So stop being one of those laggards who doesn’t know how to market on Instagram and employ the platform to its fullest!
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Disclosure: I am not saying that you should abandon all other traditional and digital marketing channels. All I am saying is that, when done correctly, Instagram yields amazing ROI.
A close to an exponential growth of the network (and being owned by Facebook) makes Instagram a perfect social media platform to get your creative business discovered.
Why Instagram is the place to be for creatives
Instagram is very visual. It’s possibly the most visual of them all, because the bulk of the information comes through either pictures or videos. A majority of people are visual learners by nature, so it comes as no surprise that people indulge on Instagram all the time.
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Being a creative person, you know how important the visuals are. But more than that, it’s the storytelling piece of the visual content that pulls it all together.
Size
Instagram boasts more users than Pinterest and Twitter. It shows no signs of stopping either; the growth of the network is nearly exponential. This is why you need to learn how to market on Instagram now before you look like an outdated business.
In the last couple of years, Instagram has announced and rolled out new features with astounding frequency. Even though some of their most exciting features are straight-forward copycats, it doesn’t seem to negatively impact Insta.
Reach
While an introduction of an algorithm-based newsfeed made some major waves and struck legacy Instagrammers as a bad idea, it proved to be very smart. The algorithm-based feed is good for Instagram because it’s intuitive for followers and it levels the playing field for all.
Even if you’re relatively new to platform but post amazing content consistently, you have the same chances of being seen as bigger players who might not be as diligent and nimble as you are.
The cries for a chronological feed have hushed as more people realize they enjoy seeing the most relevant content, bought to them by the platform and the many artists on it.
While an introduction of an algorithm-based newsfeed made some major waves and struck legacy Instagrammers as a bad idea, it proved to be very smart. The algorithm-based feed is good for Instagram because it’s intuitive for followers and it levels the playing field for all.
Even if you’re relatively new to platform but post amazing content consistently, you have the same chances of being seen as bigger players who might not be as diligent and nimble as you are.
The cries for a chronological feed have hushed as more people realize they enjoy seeing the most relevant content, bought to them by the platform and the many artists on it.
Discoverability
Because Instagram is focusing on the quality of content first and foremost, it’s only up to you how much effort you’ll put in and what results you’ll see.
“Explore” section became much less about famous bloggers and Internet celebrities and more about tailored suggestions from a variety of handles. Plus, the network allows searching by tags, making finding content easy and marketing on Instagram a piece of cake.
Stories organized by location or hashtags also simplify the goal of being discovered by the right people.
Because Instagram is focusing on the quality of content first and foremost, it’s only up to you how much effort you’ll put in and what results you’ll see.
“Explore” section became much less about famous bloggers and Internet celebrities and more about tailored suggestions from a variety of handles. Plus, the network allows searching by tags, making finding content easy and marketing on Instagram a piece of cake.
Stories organized by location or hashtags also simplify the goal of being discovered by the right people.
Immediacy
While Instagram is about beautiful imagery, it doesn’t always have to be perfectly orchestrated. In fact, Instagram started out as just that: instantaneous sharing of images. Later, when marketers and influencers took notice of the platform, it became much more polished. However, it’s becoming clear that Instagram users need to find balance between spontaneous and well-planned content.
In fact, the trend is such that people are drawn to handles that don’t shy away from honesty and truthful representation, whether it’d be weight loss, follower gain, or anything else. Because these updates are visual, they allow your followers to feel like they’re in this moment with you.
Because your followers should feel much more intimate connection with you, they gain this sense of exclusivity when it comes to your business updates.
It’s becoming clear that Instagram users need to find balance between spontaneous and well-planned content.
Scraping for content to publish to market a business on Instagram? An image of a new office space or a new product line is so much more impactful than a text or link update, so don’t be afraid to pull the curtain.
While Instagram is about beautiful imagery, it doesn’t always have to be perfectly orchestrated. In fact, Instagram started out as just that: instantaneous sharing of images. Later, when marketers and influencers took notice of the platform, it became much more polished. However, it’s becoming clear that Instagram users need to find balance between spontaneous and well-planned content.
In fact, the trend is such that people are drawn to handles that don’t shy away from honesty and truthful representation, whether it’d be weight loss, follower gain, or anything else. Because these updates are visual, they allow your followers to feel like they’re in this moment with you.
Because your followers should feel much more intimate connection with you, they gain this sense of exclusivity when it comes to your business updates.
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It’s becoming clear that Instagram users need to find balance between spontaneous and well-planned content.
Scraping for content to publish to market a business on Instagram? An image of a new office space or a new product line is so much more impactful than a text or link update, so don’t be afraid to pull the curtain.
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